Ram Challenge great fun and you learn stuff, too

Posted on Friday, September 5th, 2008 at 10:13 AM EDT.

What exactly is the Ram Challenge event?

Local dealers’ sales personnel and consumers can experience the all-new Dodge Ram from the driver’s seat on three different test tracks, and two of them include competitive vehicle comparisons. They can test the capabilities of the Dodge Ram 1500 on the third off-road obstacle course.

Recently, that event came to Auburn Hills for employees to experience. According to Scott Morris from CTC, the event “provided an excellent opportunity to review the 2009 Dodge Ram. The self discovery area was nicely laid out with product for hands-on learning and laptops for e-learning.”

The tour will hit 32 cities this year with hopes of training 10,000. The tour ends with professional drivers screaming down a track in side-by-side comparisons of the Dodge Ram, Ford F-150 and the Toyota Tundra.

“The Ram rides smooth, very nice,” James Gulley from the Plymouth Road Office Complex, said. “This was a fun event.” Morris added, “Touch, learn and go home and tell.”

The tour stops this weekend in Orlando, Fla., and Denver.

This entry was posted on Friday, September 5th, 2008 at 10:13 AM EDT and is filed under Company, Employee. You can follow any comments to this entry through the RSS 2.0 feed. Comments are currently closed.