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Chrysler Belgium campaign delivers stand-in employee
Chrysler Belgium Luxembourg has initiated a unique Dodge Journey campaign to stimulate additional fleet sales. From a Web site, potential fleet customers are invited to click on the photo of a person who will bring a Dodge Journey to their workplace and replace them at work while they take a test drive.
When the fleet manager is test-driving the Journey, the replacement fulfills their work commitments during that period of time. The stand-in employee wears a customized t-shirt with the employee’s name, generating on-site chatter and more buzz.
The Chrysler colleagues in Belgium anticipate this creative Dodge campaign will leverage select models to boost fleet sales. To better understand this initiative, watch this film clip. (A command of the French language helps, but is not required.)
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