Several models sell out in August

Posted on Tuesday, September 1st, 2009 at 2:05 PM EDT.

Chrysler Group LLC today reported a 5 percent sales increase compared with July 2009 despite low inventory levels on a number of popular nameplates.

Dealership traffic continued at a high level during the month of August, in part due to the U.S. government’s Car Allowance Rebate System (CARS), more commonly known as “cash for clunkers.”

“Chrysler Group had another strong sales month in August with the majority of Chrysler Group nameplates posting year-over-year or month-over-month sales improvements,” Peter Fong, President and Chief Executive Officer–Chrysler Brand and Lead Executive for the Sales Organization, said. “The CARS program gave a boost to the industry in August, and as a result, we’ve increased production by more than 50,000 units, our factories are full-steam ahead building Chrysler, Jeep® and Dodge vehicles for customers and replenishing dealer inventories.”

The Chrysler Group reported total U.S. sales for August of 93,222 units, an increase of 5 percent compared with July and a decrease of 15 percent compared with the same time period in 2008. Retail sales for August were 68,958 units. The company finished the month with 100,238 units in inventory, representing a 28-day supply. Inventory is down 74 percent versus August 2008 when it totaled 380,560 units. Overall industry figures for August are projected to come in at an estimated 14.4 million annual sales rate.

“Chrysler Group’s large car, minivan, crossover and truck segments all posted increases in retail sales in August,” Steven Beahm, Vice President–Sales Operations, said. “The Dodge Avenger, Dodge Grand Caravan and Chrysler PT Cruiser were very popular with consumers looking for high-quality, fuel-efficient vehicles.”

August brand sales highlights

Seventeen out of 26 nameplates posted year-over-year and/or month-over-month retail sales increases, including five out of six Jeep nameplates. Nameplates with increased retail sales are:

Chrysler Sebring Sedan/Convertible, Chrysler 300, Chrysler PT Cruiser, Chrysler Town Country, Jeep Wrangler, Jeep Liberty, Jeep Compass, Jeep Grand Cherokee, Jeep Commander, Dodge Caliber, Dodge Avenger, Dodge Charger, Dodge Challenger, Dodge Journey, Dodge Dakota, Dodge Ram and Dodge Sprinter

Jeep Grand Cherokee U.S. sales increased 62 percent (7,679 units) compared with August 2008 and 118 percent versus the previous month

Chrysler 300 U.S. sales increased 17 percent versus August 2008 (4,320 units) and increased 88 percent versus July

Chrysler PT Cruiser retail sales were up 100 percent (3,819 units) compared with August 2008 and increased 45 percent compared with July. August is the second consecutive month of year-over-year sales increases for Chrysler PT Cruiser

Dodge Grand Caravan U.S. sales were up 13 percent (10,648 units) compared with August 2008 and increased 27 percent versus July, representing the second consecutive month of sales increases

Dodge Avenger U.S. sales increased 16 percent (4,118 units) compared with August 2008

Mopar® parts and accessories sales increased 5 percent compared with July
Mopar introduces new accessories that will help consumers Refresh their Ride, including: new Garmin nüvi navigation systems, new Jeep Wrangler door kits and 2010 model year Dodge Ram chrome accessories.

Incentives

The Chrysler Group today announced the following incentives valid today through Sept. 30, 2009:

2009 Model Year Vehicles: Chrysler Group will offer 0 percent financing for up to 72 months through GMAC Financial Services or up to $4,500 consumer cash on select 2009 model year Chrysler, Jeep and Dodge vehicles.

2010 Model Year Vehicles: Limited consumer cash of up to $2,000 or attractive financing rates through GMAC Financial Services are available on select 2010 model Chrysler, Jeep and Dodge vehicles.

This entry was posted on Tuesday, September 1st, 2009 at 2:05 PM EDT and is filed under Company and tagged Dashboard, Lead. You can follow any comments to this entry through the RSS 2.0 feed. Comments are currently closed.