Mopar® gears up for annual SEMA show

Posted on Tuesday, October 13th, 2009 at 11:00 AM EDT.

Early next month, Mopar® officials will join approximately 125,000 automotive industry professionals from more than 100 countries to converge on Las Vegas for the annual Specialty Equipment Market Association (SEMA) trade show.

The SEMA show is the premier automotive accessories trade event that serves the $38.1 billion annual automotive specialty-equipment industry. Mopar will be there to showcase a selection of more than 280,000 components that it distributes worldwide in more than 90 countries.

The show runs from Tuesday Nov. 3 to Friday, Nov. 6 at the Las Vegas Convention Center.

“We are thrilled to highlight some of our parts and cutting-edge service, technical and diagnostic capabilities,” Pietro Gorlier, President and Chief Executive Officer—Mopar Service, Parts and Customer Care, said. “Our ‘Moparized’ vehicles will be must-see at the show.”

For its parts and accessories business, Mopar officials will talk directly to aftermarket owners and installers who ultimately determine which components are used on Chrysler, Jeep®, Dodge Car and Dodge Ram vehicles. They also will reinforce the fact that only Mopar parts and accessories are specifically designed, engineered and quality-tested for company products.

“By using Mopar parts and accessories, customers will enjoy the added benefits of ease-of-installation, safety, a high-quality fit and finish and a full warranty,” Gorlier said. “We are looking forward to this year’s SEMA show and further driving our business at Mopar.”

This entry was posted on Tuesday, October 13th, 2009 at 11:00 AM EDT and is filed under Mopar. You can follow any comments to this entry through the RSS 2.0 feed. Comments are currently closed.