All-new Ram Heavy Duty offers more refinement

Posted on Tuesday, October 27th, 2009 at 8:00 AM EDT.

In this video, Joe Dehner, Head of Dodge Design, talks about key design characteristics of the all-new 2010 Dodge Ram Heavy Duty pickup.

Here are the highlights of some of his key points about the design of the new Ram Heavy Duty:

Design features of the all-new Dodge Ram Heavy Duty• Bold, masculine, instantly recognizable Dodge Ram design – inside and out with greater refinement
• Design & refinement:
o All-new, high-quality interior
o All-new styling—distinct from light-duty—tougher, more capable looking
o All-new crew cab for Heavy Duty
o Improved aerodynamics, fit and finish and design precision
o Dual rear wheel flares integrated into rear box
o Customer convenience features from Ram 1500
• Available in five distinct trim levels – ST, SLT, TRX, Laramie and Power Wagon
• Exterior styling differentiates light-duty and heavy-duty models with unique grille, hood and bumpers
• Offered in three cab styles (regular cab, crew-size cab and Mega Cab) and two cargo-box sizes (6-foot-4-inches and 8 foot), single and dual-rear-wheel configurations
• The new 2010 Dodge Ram Heavy Duty grille includes a chromed surround with either black center billets (ST, SLT and Power Wagon models) or chromed center billets (Laramie model and Big Horn and Lone Star editions)
• Dodge Ram 2500 and 3500 TRX models feature a body-color surround with black center billets
• The grille is body-mounted, while the bumper is frame-mounted
• Aerodynamic front fenders and headlamps of the new 2010 Dodge Ram 2500 and 3500 are shared with light-duty pickup models
• External mirrors are sculpted to produce a more useable area for greater visibility, with aerodynamic benefit and less noise
• Mirrors are equipped with turn-signal indicators, memory function, puddle lamps and adjustable convex mirrors
• Mirrors are finished in black, or black and chrome
• The larger 7-inch by 11-inch mirror for trailer towing is standard on 3500 models and available on 2500 pickups. These mirrors flip up and out into a vertical configuration for trailer-tow use
• Front and rear doors follow the style pioneered by the 2009 Dodge Ram 1500—a design that places the door cut to the side of the truck, rather than into the roof in order to reduce wind noise and weight
• Dual-rear-wheel fenders (3500 dually only) are new for 2010 and are integrated into the box stamping, which provides a sleek aerodynamic appearance
• The tailgate is sculpted for better air flow, incorporating a spoiler in the upper part of the sheet metal
• Interior appointments include soft-feel door bolsters and armrests and one-piece molded door panels
• A new-for-2010 available center console features an upper bin that is large enough to hold a laptop computer (with an accessible power outlet), and a lower bin that accommodates hanging files
• Additional storage locations are built into the instrument panel, front and rear door panels, seat backs and even the floor – in the crew-size cab, two in-floor bins located in the rear footwells offer storage enough for 10 12-ounce cans. Bins have removable liners for easy cleanout
• Upper and lower glove boxes provide a total of more than 800 cubic inches of storage
• Seats are redesigned with improved power lumbar and lateral support
• Other available interior features include:
o Two-tone upholstery with full-width contrasting stitching on the instrument panel
o Premium seating with heat and ventilation
o Heated rear seats, heated steering wheel, automatic temperature control
o Two-tone upholstery
o Memory seats, radio and mirrors
o Navigation
o Adjustable pedals and numerous infotainment options, including: SIRIUS Backseat TV™ with three channels of programming, Uconnect® Multimedia with a 30-gigabyte hard drive and an available first-in-segment 10-speaker surround-sound system

Click here for highlights in PDF form Dodge Ram Heavy Duty Design features.

This entry was posted on Tuesday, October 27th, 2009 at 8:00 AM EDT and is filed under Ram and tagged Dashboard, Video. You can follow any comments to this entry through the RSS 2.0 feed. Comments are currently closed.