Diaz: Heavy Duty is heart and soul of Ram brand

Posted on Thursday, October 29th, 2009 at 8:00 AM EDT.

Fred Diaz, President and CEO of the Dodge Ram Brand, and Mark Heber, Head of Dodge Product Marketing, talk about key features of the all-new Dodge Ram Heavy Duty and the heavy-duty pickup truck market.

Here are some of the key points Diaz and Heber made about the new Ram Heavy Duty vehicles:

• Last year, we introduced the all-new 2009 Dodge Ram 1500 pickup
• With its game-changing link coil suspension, this represents just one end of the boldest and most capable line-up of trucks on the planet
• Dodge Ram 1500 continues to haul in awards, including:
o Strategic Vision Inc.’s (SVI) 2009 Total Quality Index™ (TQI)
o Consumer Guide Best Buy for 2009
o Winner, 2009 International Truck of the Year
o Truckin’ magazine’s Truck of the Year
o 2009 Full-size Pickup Truck of Texas
o Winner of Car and Driver’s full-size truck comparison—beating the new Ford F150 and Chevy Silverado
• Industry-first, one-of-a-kind RamBox™ also was singled out for accolades, earning Best Achievement in Party-enabling Technology by Maxim Magazine
• One out of every eight vehicles sold today in the United States is still a full-size pickup truck
• The heavy-duty truck segment still comprises about a third of the full-size truck market, and its customers are the most brand-loyal in the industry
• Total Dodge Ram (light- and heavy-duty) sales in 2008 were 15.3 percent of full-size pickup segment
• Overall Dodge Ram Heavy Duty truck market share in 2008 was 23.0 percent of the heavy-duty truck segment
• The truck segment is still one of the largest segments in the industry, with more than 1.6 million units sold in 2008
• The all-new 2010 Dodge Ram Heavy-Duty is the ultimate pickup and the best pickup truck Dodge Ram has ever offered
• Ram Heavy Duty is the continuation of our “reinvention” of the Dodge Ram lineup
• 2010 Dodge Ram Heavy Duty is available for the first time in a crew-size cab model – providing Dodge with a formidable entry in the highest-volume part of the heavy-duty pickup segment (approximately 50 percent)
• Crew-size cabs are the fastest-growing part of the truck segment, growing from approximately 20 percent of the market in 2002 to nearly 50 percent in 2008
• Larger Crew Cab configuration is favored for more passenger and greater content storage

• Crew Cab provides:
o Greater interior room and storage
o More rear-seat legroom
o Full-size rear doors
o Hidden-in-floor storage
o Removable bins
• In addition to crew-size cab, Dodge Ram Heavy Duty also is offered in regular cab and Mega Cab configurations
• Dodge Ram Heavy Duty general target demographics:
o Ninety percent male
o Median age 55
o Eighty-five percent married
o Median annual income $87,000
o Thirty-four percent college educated
• Fifty percent of heavy-duty truck buyers use their trucks for work and 100 percent use their trucks for fun and leisure

Click this link for a PDF version of this list Dodge Ram Heavy Duty market

This entry was posted on Thursday, October 29th, 2009 at 8:00 AM EDT and is filed under Ram and tagged Dashboard, Video. You can follow any comments to this entry through the RSS 2.0 feed. Comments are currently closed.