GM extends its 60-day satisfaction guarantee

Posted on Friday, October 30th, 2009 at 2:52 PM EDT.

General Motors Co. will be extending its 60-day satisfaction guarantee program as part of a continuation to its “May the Best Car Win” advertising campaign, the Automotive News reported.

GM started the program on Sept. 13 and it was supposed to end Nov. 30, but now will run to Jan. 4, the trade paper said. “It’s been very successful, and the third phase of the advertising campaign will launch in magazines due on shelves in December,” Ryndee Carney, GM spokeswoman, told the Automotive News. “They feature head-to-head comparisons of our vehicles versus our competitors.”

GM will launch similar digital advertising starting in early December, the paper said. The first print ad to run will compare the Chevrolet Malibu sedan to the Toyota Camry. “The one thing that makes our vehicle more competitive is the 60-day satisfaction guarantee,” Carney said in the story. (Automotive News)

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