Chrysler Canada reports October sales

Posted on Wednesday, November 4th, 2009 at 5:36 PM EST.

Chrysler Canada today announced sales of 14,263 units for the month of October 2009, led by robust sales of the fuel-efficient Dodge Journey and continued strong demand for the company’s minivans.

“New vehicle industry sales in Canada have steadily improved through the second half of 2009,” Reid Bigland, President and CEO—Chrysler Canada, said. “We’re very pleased with the part our vehicles have played in this rebound, as our home-grown minivans and the Dodge Journey have proven to have real ’staying power.’”

October sales highlights

Canada’s No. 1-selling crossover, the Dodge Journey, posted its highest results of the year with sales of 1,922 units. This represented an increase of 83 percent compared with October 2008 (2008: 1,050 units).

The Dodge Grand Caravan and Chrysler Town & Country reported combined sales of 3,930, up 21 percent from last year, and capturing nearly three-quarters of the Canadian minivan segment.

Sales of the Brampton, Ontario-built Dodge Charger grew to 868 units, up 167 percent compared with 2008 and leading the Charger to its best October ever.

Light duty Dodge Ram pickup sales were up 7 percent (2,123 units) vs. last year.

November incentive program

Chrysler Canada announced the launch of “Canada’s Choice,” an innovative program that allows Canadians to create the incentive package that best meets their needs.

“We call this program ‘Canada’s Choice’ not only because it offers such a wide range of incentive components for consumers, but also because it is available on some of the ‘choicest’ products in the country,” Dave Buckingham, Vice President of Sales—Chrysler Canada, said. “Buyers can select the items they want on the Dodge Grand Caravan – Canada’s No. 1 selling minivan for 25 years; the Ram 1500—Automobile Journalists Association of Canada 2009 Pickup Truck of the Year; or the Dodge Journey—Canada’s No. 1 selling crossover.”

The following elements make up Canada’s Choice:

Canadians can customize their vehicle with up to $1,500 in factory-tested and -engineered Mopar® accessories, including portable navigation systems; body kits; running boards; cargo organizers; performance parts; winter wheels and tires; or any of the other 5,000 available Mopar parts and accessories.

Customers can opt for one of the many available extended service plans, providing added convenience through no-charge maintenance packages or an extended warranty.

Customers can select from a number of no-charge options including some of the newest and most innovative technologies such as RamBox™, Stow ’n Go® or Swivel ’n Go™, uconnect® tunes GPS, heated seats, leather interior, power sunroof, upgraded engines, or many other comfort, convenience, and performance options.

Or finally, customers can select a bonus cash rebate.

Canada’s Choice is in addition to all other retail offers including consumer cash discounts and low financing rates.

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