Company vehicles see quality improvements

Posted on Friday, January 9th, 2009 at 4:24 PM EST.

In a blog posted for the media yesterday, Doug Betts, Vice President and Chief Customer Officer, highlighted a number of recent, little-known quality improvements achieved by company vehicles.

“We’re making strides in enhancing our core business with improved product quality and customer satisfaction,” Betts wrote. “Our internal warranty data shows that we have achieved the lowest claim rate in the history of the company with a 30 percent improvement in the last 12 months. And we’re not stopping there … we’re planning to continue to set new records, month by month, during 2009. Plus we had the industry’s lowest number of recalls in 2008 as reported by NHTSA—a total of 360,000 down from 2.2 million in 2007.

“Add to those facts that we are staying focused on the customer with our new customer loyalty tool—Customer Promoter Score (CPS)—that we launched this week. The Customer Promoter Score is a powerful tool that will give us a simple and clear measure of how our customers feel about our brands, our dealers and our vehicles over a five-year lifecycle.

“Stay tuned for more information on the CPS in the coming weeks. These are just a few improvements we are seeing in quality as we continue to move forward in this new year.”

This entry was posted on Friday, January 9th, 2009 at 4:24 PM EST and is filed under Company. You can follow any comments to this entry through the RSS 2.0 feed. Comments are currently closed.